Introduction to cookies
What are cookies?
Cookies are small text files that are placed on your computer by websites that you visit. These text files can be read by these websites and help to identify you when you return to a website. Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your computer when you have gone offline, while session cookies are deleted as soon as you close your web browser.
To find out more about cookies, including how to see what cookies have been set and how to block and delete cookies, please visit http://www.aboutcookies.org/.
High End Systems Cookies
We use our own cookies to recognise you when you visit our website or use our apps. This means that you don’t have to log in each time you visit, and we can remember your preferences and settings.
Those cookies with *.Highend.com as well as long-valued alphanumeric (such as a cookie beginning with 00b2a8225c... for example") are High End Systems cookies.
Third Party Cookies
Google Analytics and Google Website Optimizer
Google cookies are those beginning "__ut" and/or "__ga".
To opt out of this analysis by Google, please see the Opting Out section below.
Google AdWords and Google Remarketing
We use the online advertising program Google AdWords and the Google Remarketing technology, both operated by the company Google Inc. ("Google") .
For measuring conversion with Google AdWords, a conversion tracking cookie is placed when a user clicks on a High End Systems advertisement delivered by Google ("Ads"). Conversion tracking cookies expire after 30 days and are not used for personal identification. Google uses a different cookie for each Google AdWords customer and there is no consolidation of the cookie data with other data. If you click on one of our Ads and proceed to a page equipped with a conversion tag and the cookie has not yet expired, the conversion is documented. With the help of the conversion tracking cookie we see the total number of conversions and are able to review the performance of our Ads. You can find more information about Google AdWords here.
When you click on one of our Ads, a Google Remarketing cookie is placed. This cookie helps to serve our Ads to you at a later time when you browse pages of the Google content network. Remarketing cookies expire after 30 days and are not used for personal identification. For more information on Google Remarketing, please see here.
Google cookies are those beginning "__ut".
To opt out of personalized ad serving by Google, please see the Opting Out section below.
Please be aware that even if you opt out of interest-based ads, you may still see ads based on factors such as your general location derived from your current IP-address, your browser type and recent, previous searches related to your current search.
In addition to cookies, we also use the following standard Internet technologies in connection with your use of the Platform:
Clear GIFs: We use "clear GIFs", sometimes known as "web bugs", which are small image files that we embed into our email newsletters. These clear GIFs tell us whether you opened the newsletter, clicked on any of the content or forwarded the newsletter to someone else. This provides us with useful information regarding the effectiveness of our email newsletters, which we can use to ensure that we are delivering information that is relevant to our users.
Personalized advertising on mobile devices: Where cookie technology is not available other unique identifiers may be used instead (e.g. in mobile applications), which perform similar functions, such as IDFA, Android-ID or the Google Advertiser ID. To opt-out of identifiers on mobile, please see the Opting Out section below.
We think it’s important that you are able to control the collection of personal data relating to your use of High End Systems' website, and have therefore made sure that you can opt out of any personal data collection using cookies or other technologies as set out below.
You can use the settings within your browser to control the cookies that are set on your computer or mobile device. However, please be aware that cookies are important to many aspects for the Platform – if you set your browser to reject cookies, you may not be able to enjoy all of the features of the Platform. To find out how to see what cookies have been set and how to reject and delete cookies, please visit http://www.aboutcookies.org.
To opt-out of personalized ad delivery on the Google content network, please visit Google’s Ads Preferences Manager or if you wish to opt-out permanently even when all cookies are deleted from your browser you can install their plugin here.
You can also manage many companies’ cookies used for online advertising at the US-based aboutads.info choices page or the EU-based Your Online Choices. Or you may choose to change your browser settings to opt-out of cookies.
To opt out of interest-based ads on mobile devices, please follow these instructions for your mobile device: On Android open the Google Settings app on your device and select "ads" to control the settings. On iOS devices with iOS 6 and above use Apple’s advertising identifier. To learn more about limiting ad tracking using this identifier, visit the settings menu on your device.
To opt-out of location tracking when using our apps, you can use the settings of your device.
Clear GIFs are included in our email newsletters. You can unsubscribe from our newsletters at any time by following the link in the newsletter itself.
Consent to Cookies and Similar Technologies